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Terms and Conditions

Dedicated website helpline: +44 (0)333 3212222

Who Is Superdry?

We are Supergroup Internet Limited. We operate the website at (the "Site") and when you buy a product from the Site ("Product"), you buy it from us.

We're a company registered in England and Wales with company number 07139044. Our registered office is Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. Our registered VAT number is GB974823775.

If you need to contact us, see our Contact us page for a list of the different ways you can reach us.

Why we have the Terms And Conditions

We have terms and conditions ("T&Cs") for a few different reasons:

  • they contain the rules which apply to your use of the Site, including material you might upload to the blog and in reviews;
  • they set out all the rules which apply to your purchase of a Product; and
  • they contain information which we need to tell you, for example your rights under the Consumer Contracts Regulations.

If you use the Site, purchase a Product or upload any material onto the Site, you are confirming to us that you agree to the then current T&Cs. They are legally binding on us both.

So, please read them and click here to print or save them if you like. Our T&Cs were last updated on 6 June 2014. Contact us if you have any questions about them.

The T&Cs go hand in hand with some other documents which contain other important information:

  • our Privacy Policy, where we tell you what information we collect about you and how we use and disclose it ("Privacy Policy");
  • our Delivery Policy, where we tell you about delivery options for a Product and any restrictions on where we can deliver or extra charges ("Delivery Policy"); and
  • our Returns Policy, where we tell you how to return a Product in certain circumstances including because you have changed your mind under the Consumer Contracts Regulations ("Returns Policy").

Ordering A Product From Us: How The Contract Works

When we sell a Product to you, just like all purchases, there's a contract in place for that sale. This section of our T&Cs explains how that works.

Your order via the Site for a Product is an offer to buy that Product from us. When we get your order, we will send you an order confirmation email listing each Product you have requested to buy and an estimated delivery date.

This order confirmation email is acceptance of your offer by us. At that point a contract will be made between us for you to buy, and for us to sell, the Product that you have requested to buy.

You'll know when we have despatched a Product, because we will send you an email letting you know.

Price and Payment

The price of any Products will be as quoted on our Site from time to time, except in cases of obvious error. These prices include VAT but exclude delivery costs, which will be added to the total amount due. See our Delivery Policy for more information on this.

Our Site contains a large number of Products and it is always possible that, despite our best efforts, some of the Products listed on our Site may be incorrectly priced. We will normally verify prices as part of our despatch process so that, where a Product’s correct price is less than our stated price, we will charge the lower amount when despatching the Product to you. If a Product’s correct price is higher than the price stated on our Site, we may either contact you and ask you if you would like to proceed with the order at the correct price, or we may contact you to tell you that we have cancelled your order (and you will then need to place a new order if you still wish to buy the Product).

We accept payment via the payment methods shown here.

By placing an order on the Site, you confirm that the payment details provided by you are valid and that when your order is accepted and processed by us, payment will be made in full.

Availability and Delivery of Products

Delivery dates are estimated and are not guaranteed. Subject to stock availability, we aim to despatch a Product ordered before 7.30pm on the same working day.

We will always try to fulfil orders, but our only responsibility to you where a Product is no longer available, or if we are unable to supply a particular Product for whatever reason, is to make sure we do not charge you for the Product.

Our standard UK delivery service is free. If you select an express delivery method there will be a delivery charge.

For delivery to the United States of America, you will be liable to pay for any customs and duty charges for orders over $800. Please note, the value of $800 is the total order value before promotions or discounts have been applied.

There may also be some places we cannot deliver to. If you would like to know more about delivery options, prices and restrictions, see our Delivery Policy.

I’ve changed my mind about My Order – I’d like to return a product for a refund

Under the Consumer Contracts Regulations you have until 14 working days after you receive certain products to tell a retailer that you’ve changed your mind and would like to send it back. In fact, we don’t think that’s long enough, so we’re giving you 28 days after you receive a Product.

The Consumer Contracts Regulations only apply to certain categories of products. What this means is that you cannot change your mind and send any of the following Products back:

  • Products that have been personalised for you, including items that have been tailored or altered by you
  • Products that, by their nature, cannot be sent back (e.g. swimwear and underwear)

If you change your mind, you must return the Product to us. Until you have decided whether to send a Product back to us, remember that the Consumer Contracts Regulations put a duty on you to take good care of them.

This doesn’t mean you can’t try the Product on or inspect it to see if it’s right for you. All we ask is that you treat our Products with the same care as you would in our stores. So please try to keep the tags on, don’t mess with any hygiene seals or stickers and retain the original packaging as neatly as you can.

You will not be responsible for the cost of sending the Product back to us if you change your mind as long as you use our recommended delivery service, details of which are given in our Returns Policy. If we do not receive the Product back we may arrange for collection of the Product from you at your cost. If you do not send the Product back, or have not looked after the Product and we receive it back damaged, we could make a claim against you for the loss/damage.

Full details on returns can be found in our Returns Policy.

To let us know you have changed your mind and wish to cancel your order, please email us at Please keep a copy of your cancellation email. Once you have emailed us, please follow the instructions in our Returns Policy on how to return the Product to us.

We will issue you with a refund within 14 days of the earlier of receipt of proof of posting of the Products or the date that we receive the Products, including the cost of delivering the Products to you.

We issue refunds via the payment method you used to place the order. If you would like to exchange your Product(s) rather than be issued with a refund, please see the section below.

I like the product I’ve ordered – but I’d like a different size/colour

If you would like to exchange your Product for a different size or colour, please let us know within 28 days of the date of receipt of the Product. Please follow the section above on cancelling your order and, at the time you cancel your order, just tell us that you’d like an exchange instead of receiving a refund.

If the size/colour you have requested in exchange is unavailable we’ll let you know and issue you with a refund instead.

Problems with your order

It is important that each Product’s use and care instructions are followed properly.

For garments, it is important that washing instructions are followed exactly as stated on the label. Each garment is wash-tested thoroughly and quality-checked on each production batch prior to leaving the manufacturer. For accessories, it is important that manufacturers’ instructions about any restrictions on use are followed.

It is your responsibility to take reasonable care of the Product you have bought. We are not responsible to you to the extent that the problem with your Product is caused by your incorrect use or care.

But we also understand that sometimes things don’t go according to plan. If there is a problem with your Product, just get in touch as described below and we’ll try and help you.

“I have received a faulty Product”

If you think the Product you received is faulty, please contact our customer service team by phone on +44(0) 333 3212222 or email at The team will tell you how to proceed. Please include as many details as possible about the fault.

“I have received an incorrect Product in my order”

If you have received an incorrect Product in your order, please contact our customer service team at We will then advise on how to proceed with the return. Please include as many details as possible about the incorrect item.

“A Product is missing from my order”

Sometimes we don’t send everything you’ve ordered at the same time, so please check your packing note and despatch emails to see if any of your items will be arriving separately.

If the packing note states an item should be in your parcel but it is not, please contact our customer service team at, who will try to rectify the mistake as quickly as possible.

Our responsibility to you

We have taken every care in the preparation of the material on our Site. However, the material displayed on our Site is provided without any guarantees, conditions or warranties as to its accuracy or suitability for any particular purpose. If you notice a problem, feel free to let us know and we’ll see if we can try and fix it.

If the need arises, we may suspend access to our Site to carry out routine or emergency work. We will not be responsible if for any reason our Site is unavailable. We will not be responsible to you for any errors or omissions, or any technical problems you may experience, or any use you make of the material on the Site, any websites linked to it or any materials posted on it.

If we are in breach of these T&Cs, we will only be responsible for any losses that you suffer as a result to the extent that they are a foreseeable consequence to both of us at the time you order the relevant Product or the time you otherwise use the Site.

Our total responsibility to you in relation to an order placed by you for a Product will be limited to the amount paid by you for the Product.

These limitations and exclusions do not affect your statutory rights and only apply to the extent permitted by applicable law. Nothing in these T&Cs shall limit our liability for personal injury or death caused by our negligence.

Because we sell Products for personal use only our responsibility to you shall not for any reason include any business losses such as lost data, lost profits, lost sales or business interruption.

Your use of the site

Intellectual property

“superdry” is a registered trade mark of DKH Retail Limited (trading as Laundry Athletics), a member of our group of companies. Members of our group of companies are the owners or the licensees of all trade marks, and all other marks, trade names, brand names, business names, illustrations, images, logos, registered or unregistered designs, copyrights and other intellectual property rights which appear on our Site.

You are licensed to use the material on the Site on a very limited basis: just to use the Site as intended and in accordance with these T&Cs for your own personal, non-commercial use. Nothing more, nothing less! You may not otherwise copy, reproduce, republish, download, post, broadcast, transmit, make available to the public, or otherwise use any part of our Site.

Submitting reviews and posting on our blog – keep it legal, keep it friendly, keep it clean!

The rules

Some areas of the Site allow you to enter content. We want everyone using the Site to have a good experience, so you promise that your content (“Content”) will not:

  • contain any material which is defamatory of any person, obscene, offensive, hateful or inflammatory;
  • promote sexually explicit material, violence or discrimination based on race, sex, religion nationality, disability, sexual orientation or age;
  • infringe any copyright, database right, or trade mark, or any other intellectual property rights of any other person;
  • be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety or be likely to harass, upset, embarrass, alarm or annoy any other person;
  • be used to impersonate any person, or to misrepresent your identity or affiliation with any person or give the impression that they emanate from us, if this is not the case; or
  • be used to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material.

Who owns content posted

By submitting Content you are granting us (and our group of companies) a perpetual, royalty-free, non-exclusive, irrevocable licence to reproduce, modify, translate, make available, distribute and sublicense the Content in whole or in part and in any form, including for marketing purposes in our own materials and on social media.

Your responsibilities

You will be responsible for all losses, costs and expenses reasonably incurred by us, all damages awarded against us by a court and all sums paid by us as a result of any settlement agreed by us because of:

  • any claim by any third party that your Content is defamatory, offensive or abusive, or of an obscene or pornographic nature, or is illegal or is in breach of any applicable law, regulation or code of practice;
  • any claim by any third party that your Content infringes that third party’s copyright or other intellectual property rights; and
  • any claim by any third party that your Content breaches any confidentiality or privacy rights.

Removal of Content

We reserve the right to refuse to post Content on the Site or to remove Content already posted on the Site, although we do not actively moderate content posted.

You must not try to re-post Content that we have refused to post on the Site or that we have previously removed from the Site.

Viruses, hacking, scraping

You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs, keystroke loggers, spyware, adware or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored, or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you may commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.


Third party services

We may from time to time make available through our Site certain services provided by third parties. To gain access to these services, you must register with these third parties and deal with them direct.

We have no control over the content of those third party sites or the performance of these services. Accordingly, you use these services at your own risk and we accept no responsibility for them or for any loss or damage that may arise from your use of them.

Events outside our control

We will not be responsible for any failure to perform, or delay in performance of, any of our obligations towards you that is caused by events outside our reasonable control including Acts of God, fire, flood, severe weather, explosion, war, act of terrorism, industrial dispute, or acts of local or central Government or other competent authorities.


If any of these terms and conditions is held to be invalid, the remaining terms and conditions shall continue to be valid to the fullest extent permitted by law.

Entire agreement

These T&Cs contain the whole agreement between us and you relating to the supply of Products and/or your use of our Site. No additional terms or conditions requested or communicated in any way by you will form part of our contract whether accepted or not by an employee of ours.

Our right to vary these T&Cs

We may revise and amend these T&Cs from time to time. You will be subject to the terms and conditions in force at the time that you order Products from us or otherwise use the Site.

Law and jurisdiction

These T&Cs are subject to English law. We will try to solve any disagreements quickly and efficiently. If you are not happy with the way we deal with any disagreement and you want to take court proceedings, you must do so in England, Scotland, Wales or Northern Ireland.

Complaints Policy

Superdry Complaints Procedure

If you are not satisfied with your purchase you can return it in accordance with our returns policy. If you are not happy with the response you receive or anything else about your experience with Superdry you can contact our customer services team directly by phone on 0333 3212222 or by email at

Once our customer services team have received your complaint we will acknowledge it by email within 24 working hours, so if we receive your complaint at 5pm on a Friday you will receive an acknowledgement by 5pm the following Monday.

If your issue is straightforward we will be in touch with a resolution within 72 working hours of sending the acknowledgment to you.

If you do not feel that your complaint has been fully resolved when you receive the final response from our customer services team please let our customer services team know and they will refer your complaint to our complaints team. Our complaints team will deal with your complaint in line with the timescales set out above.

If you are still unhappy with the resolution and you have purchased in store, you can contact a certified alternative dispute resolution provider to help negotiate a solution with us and we will co-operate fully with this process. The following providers can provide alternative dispute resolution services:

Pro Mediate UK
The Retail
Dispute Resolution
NetNeutrals EU

If you have purchased from us online and are still unhappy with the resolution, you can submit your dispute for alternative dispute resolution online here:

Gift Card Terms & Conditions of Sale

For security purposes we strongly recommend that you register your Superdry Gift Card online. This will provide protection should your card become lost, stolen or damaged (

  • Gift Cards can be activated with a minimum value of £5 and have a maximum value limit of £500.
  • Gift Cards can be purchased in any UK Superdry stores.
  • Gift cards can be purchased online for delivery to the UK only.
  • Gift Cards are redeemable in Superdry UK stores only and online at
  • Gift Cards are only available in Sterling (GBP) only.
  • A maximum of 2 Gift Cards can be used per transaction online.
  • Gift Cards cannot be used to purchase Gift Cards or Vouchers.
  • Gift Cards cannot be exchanged for cash.
  • Gift Cards can be used for most purchases, although at certain times exclusions may apply and Superdry reserve the right to amend these at any time.
  • If the value of goods exceeds the value loaded on to the Gift Card the remainder must be paid using another payment method.
  • If the goods purchased total less than the value of this Superdry Gift Card, any remaining balance will remain on the Gift Card.
  • Gift Cards cannot be “topped-up” (this means you cannot add more money to an existing Gift Card balance) however balances can be transferred between cards (you can move the balances from several cards onto one card for your convenience).
  • Gift Cards are valid for 24 months from the activation date. Any remaining balance left on the card after 24 months will be removed and the card will become invalid and no longer available for use. Please look after your card and treat it like cash while it has an outstanding/existing balance.
  • Online orders for Gift Cards will be shipped separately to any product orders made in the same transaction.
  • Gift Cards purchases cannot be cancelled.

In cases where your Gift Card is lost or stolen, Superdry is unable to replace or reimburse the remaining balance on a card, unless it has been registered online. Superdry will only replace the balance remaining on the card account at the time of reporting the card as lost. Superdry cannot be held responsible for any balance lost on a Gift Card as a result of theft or fraud. Replacement cards will be posted to your registered home address only.

Where a product purchased with a Gift Card is subsequently returned, supported with the transaction receipt, the full price shown will be refunded onto a new Gift Card, however, if a receipt isn’t presented, the amount refunded onto the Gift Card will be at the current value of the product at the time of the return. If a refund is made for any purchase using a Gift Card combined with another method of payment, any refund amount owing will be credited to the other method of payment in the first instance (Debit/Credit Card, PayPal), and if the total to be refunded is more than originally paid using that payment method, any outstanding balance will be refunded to a new gift card which will be sent to you by post.

Superdry reserves the right to refuse to accept a Gift Card which it deems to have been tampered with, duplicated, damaged or which is otherwise suspected of being potentially fraudulent. Superdry reserves the right to revise and update the terms and conditions of our Superdry Gift Cards at any time. This does not affect your legal rights. Use of your Superdry Gift Card constitutes acceptance of the Terms and Conditions. Your Superdry Gift Card is the property of Superdry who maintains the right to cancel the card in situations where it may be deemed necessary.

Registering your Superdry Gift Card involves you disclosing personal information which includes your name, address, email address and phone number. This information will only be used for the purpose of the administration of your Gift Card. The Superdry Privacy Policy ( applies wherever you are required to provide any personal information.

Customer Credit - Terms and Conditions

If you have had credit or the offer of credit applied to your account, please be aware of the following:

  • Superdry (‘We’, ‘Us’, ‘Our’) credit is redeemable against any of our merchandise online at
  • Credit can only be redeemed against a registered email address, therefore an account will need to be created.
  • Credit is non-transferable, non-exchangeable, non-refundable and cannot be exchanged for cash.
  • The value of credit on the account will automatically be deducted at the checkout and will be reflected on the order confirmation and invoice.
  • If the value of goods exceeds the credit value loaded on to your account the remainder must be paid using another payment method.
  • Credit is only available for a limited time period. If credit is not used within the set time frame, the credit will expire.
  • Credit is only available for online orders and cannot be used for in store purchases including Kiosk orders.
  • Credit cannot be used to purchase Gift Cards.
  • Credit can be used for most purchases, although at certain times exclusions may apply and We reserve the right to amend these at any time.
  • If you wish to return items purchased using your credit, you may do so subject to our returns policy which can be found here.
  • If a refund is made for any purchase using credit combined with another method of payment and the total to be refunded is more than originally paid using your credit, then any outstanding balance will be refunded by the original payment method (debit/credit card or cash).

Win a £500 voucher

You may sign up to our Newsletter by ticking the appropriate box during registration, or separately on our Newsletter sign up box on the homepage. Newsletter sign-ups will be entered into a draw to win a £500 voucher to be spent at Winners will be drawn at random on a monthly basis and contacted by email. You may only enter into the draw once. Multiple email sign ups or entries from the same registrant will be disqualified.

Birthday Discount


This single use offer can only be used against purchases of full price products. Offer valid for two weeks from receipt of code. Available at only.

This offer cannot be used for the purchase of gift cards. Household quantities only. Only one offer to be used per transaction. No cash alternative will be offered. Not valid with any other offer.

Offer not available for Superdry employees. Any refund will take into account the discount received. Superdry reserves the right to withdraw or change these terms and conditions on reasonable notice. Your statutory rights are not affected.


This single use offer can only be used against purchases of full price products. Offer valid for two weeks from receipt of code. Not valid in concessions, outlet, airport or franchise stores, or online. See our website for store locations

This offer cannot be used for the purchase of gift cards. Household quantities only. Only one offer to be used per transaction. No cash alternative will be offered. Not valid with any other offer.

Offer not available for Superdry employees. Any refund will take into account the discount received. Superdry reserves the right to withdraw or change these terms and conditions on reasonable notice. Your statutory rights are not affected.

3 Orange Label Tees for €60

Menswear valid: 29.03.2021 to 31.08.2021 (inclusive), Womenswear valid: 22.05.2021 to 31.08.2021 (inclusive) while stocks last.  Buy any 3 promotional items in one transaction.  Select full price items only. Available at be combined with any other offer or discount. Household quantities only.  Refunds will take into account the discount received.  Offer not available to Superdry employees. Superdry reserves the right to withdraw or change these terms and conditions on reasonable notice.  Your statutory rights as a consumer are not affected.

Win £1,000 Superdry Wardrobe Competition

The promoter of the Win £1,000 Superdry Wardrobe (“the Promotion”) is Superdry plc of Unit 60, The Runnings, Cheltenham, Gloucester GL51 9NW (“we”, “our”, “us”, or “Superdry”).

Who can enter

    1. The Promotion is open from 00:01 BST on 13 October 2021 until 23:59 BST on 20 October 2021 to entrants who are residents in the UK, ROI, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland and the USA. All entrants must be aged 16 or over on the date of the Promotion.
    2. Entrants must have directly received an email from Superdry inviting them to enter the Promotion. Entries from individuals who have not directly received an invitation email will be excluded from the Promotion.
    3. Superdry employees, their families or agents, Superdry affiliated companies, or any other person connected with the Promotion may not enter.
    4. We may ask you to confirm your eligibility to enter.
    5. By entering this Promotion, you agree to be bound by these terms and conditions and that our decision is final and binding in all matters relating to this Promotion. If you fail to comply with these terms and conditions your entry will automatically be void.

How to enter

    1. You will require access to the internet to enter. It is your responsibility to ensure that your privacy settings are such that we are able to see your entry.
    2. To enter the Promotion follow the link to the competition entry page from your invite email (the “Competition Page”), and complete the instructions set out on the Competition Page.
    3. Only one entry will be needed to enter the Promotion. Multiple entries will not be accepted.
    4. Only entries received within the times stated in clause 1 will be eligible for entry. Any entries received after this will not be entered into the Promotion.


    1. There is one prize available for one winner. The winner will receive £1,000 (or equivalent local currency on day of awarding Prize) of Superdry credit to spend on their local Superdry owned website (the “Prize”). If the winner does not have a Superdry account, then they will need to set one up in order to receive the Prize.
    2. Superdry reserves the right to exchange any item in the Prize for an alternative item of equivalent value.
    3. The winning comment will be chosen at random using the Alteryx tool from those people who have correctly entered the Promotion. The selection is final and no correspondence will be entered into.
    4. The winner’s will be notified via email within 72 hours of the competition closing. The winner will be asked to respond to that email/follow all instructions contained within it to arrange their Prize.
    5. If the winner does not respond within 7 days following notification, we reserve the right to select an alternative entrant to receive the Prize.
    6. There are no cash alternatives: the Prize must be accepted as offered, is non-transferable and subject to availability.
    7. We reserve the right to substitute the Prize or any part of it for an alternative of equal or greater value, if this is necessary for reasons beyond our control.

Rules for entry

    1. You must comply with all of the rules regarding the use of the Superdry’s website at
    2. You may only enter the Promotion on the Competition Page or as set out on the Competition Page.
    3. We will not pay any expenses incurred in connection with the Promotion, including acceptance and use of the Prize.
    4. We may refuse to accept any entry at our absolute discretion. Incomplete, bulk, automated and third party entries will be disqualified.
    5. We may alter, amend or withdraw this Promotion without prior notice if necessary due to circumstances outside our reasonable control.
    6. We do not accept responsibility for (i) network, computer, hardware or software failures of any kind, which may restrict or delay the sending or receipt of your entry; (ii) any act or default of any third party supplier, which is outside of our reasonable control.
    7. We accept no responsibility for any loss, damage, injury or disappointment suffered by any entrant resulting from entering this Promotion or by your acceptance of a prize, or any damage to your or another person’s computer or mobile phone equipment as a consequence of downloading any material relating to this Promotion. Nothing will exclude our liability for death or personal injury resulting from our negligence.
    8. Your information will only be used for the purposes of running the Promotion. We will process your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable laws.
    9. This Promotion, including these terms and conditions, are governed by the laws of England and Wales and you submit to the exclusive jurisdiction of the English courts in relation to any dispute arising under or in connection with the Promotions and/or these terms and conditions.
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